Nov/090
TV Ads for Settlement.Org and Etablissement.Org
We have spent that last 6 months or so working with a production company to come up with TV ads for Settlement.Org and Etablissement.Org.
The process has been a great learning experience for us. From choosing the type of commercial to do, writing the scripts, choosing the narrators and then finally approving the final product OCASI staff have been involved at every step.
In the end we chose to do an animation style because it will allow us to use the ad with multilingual soundtracks without needing to dub the language in. And hopefully, the ad will be more timeless as we don’t have to worry about changing styles.
We explored putting the ads on mainstream channels but the cost was prohibitive. Tens of thousands of dollars for what seemed like a very limited run. In the end we wound up sticking with mostly culturally-based channels like OMNI-TV, which is probably the best way to go anyway.
Look for our TV (and radio) ads running November 2009 to February 2010 and see below for the Settlement.Org version.